Who Is Fred.B?

Meet Fred. CEO. Visionary. Currently napping.

Fred is a tabby cat. She has her own apartment — fully equipped with a kitchen, a bed, and a dining table where she hosts dinner parties with her closest associates. (They are stuffed animals. She sees no issue with this. They never disagree.)

She takes her role as Cat Executive Officer (CEO) extremely seriously, which is to say she delegates everything and accepts credit for most things.

She did not start Fred.B. But she would like you to know she absolutely started Fred.B.

Here is what actually happened: her humans noticed something uncomfortable. Fred was living — luxuriously, magnificently, without apology — while far too many Australians lacked the most basic comforts. Not a holiday. Not a second car. Socks.

Fred, upon being informed of this, went back to her nap.

Her humans couldn’t. So they started a social enterprise.

Every pair of Fred.B socks is made in Australia. For every pair sold, one pair is donated — to people experiencing homelessness, more recently to children entering foster care through Hope in a Suitcase, and in Queensland through One Bridge. Real people. Specific places.

Fred oversees operations from a warm spot near the window.

She cares. She’d never admit it.

One pair purchased. One pair donated. No exceptions.

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Ready to be part of it?

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