Who Is Fred.B?

🐾 Meet Fred.B

Our Muse. Our Mascot. Our Diva.

Fred.B sounds like a famous rapper and acts like she’s on her third world tour. If JLo’s assistant met her, they’d probably be taking notes. She's no ordinary cat — she’s the glamorous and ever-so-sassy inspiration behind Fred.B.

✨ Luxury With a Heart

Living a life of unapologetic luxury (as every cat should), Fred’s bold attitude and impeccable taste sparked something more than amusement — they sparked a movement.

As her humans, we couldn’t ignore the contrast between Fred’s cozy, pampered lifestyle and the harsh realities faced by thousands of people experiencing homelessness.

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💡 Where It All Began

From this unlikely combination of sass and compassion, Fred.B was born — a social enterprise dedicated to spreading warmth, kindness, and dignity, one pair of socks at a time.

😸 Fred’s Role in the Business

Fred thought this was a brilliant idea (of course). She just assumed everyone else lived like her. But with so many naps to take, window spots to occupy, and gourmet treats to sample, she’s not exactly hands-on.

So while she’s the face of the brand, she relies on her human team to do the work — under her watchful eye, of course.

 

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💖 What We Stand For

At Fred.B our mission is simple:
Empower lives through compassion.
We want to make a tangible difference for those who are often unseen and unheard — and we do it with every pair of socks we sell and donate.